Nomination criteria for category Store of the year:

• Has been in the business for at least three years and has submitted at least one annual report showing profitability.
• Is creative and professional, and attentive towards the customers, making them feel comfortable and attended to.
• Actively contributes to the growth of the contact lens segment
• Tends to employees to create a good working environment.

Unique criteria for 2021:

• Retained or grown your contact lens business during the last year.
• Worked actively with contact lens category and made contact lenses visible in the store, e.g. campaigns, trainings, had a clear plan for working with contact lenses.
• Adjusted your business in order to meet the fast-changing consumer buying behavior (due to effects of Covid-19), e.g. subscription on contact lenses, webshop, proactive communication to consumers etc.
• Adjusted working situation for your staff in order to meet the fast-changing consumer buying behavior e.g. adjusted store routines, trainings, any other kind of support etc.