Nordic Optical Awards

Nordic Optical Awards 2020

Nordic Optical Awards was founded to recognize extraordinary achievements within the contact lens industry and to further develop and strengthen the contact lens business in the Nordic region. The four nomination categories are:

  • Best Optician of the Year
  • Best Sales Person of the Year
  • Best Independent Store of the Year
  • Best store within a multiple practice of the Year


All nominations have been completed.

The Jury

We hereby present the esteemed jury for the Nordic Optical Awards 2020.

Harald Angström - NOA Jury member 2020Sara De Lima - NOA Jury member 2020Pia Mäkelä - NOA Jury member 2020Kjersti Lindblad - NOA Jury member 2020Ann Elisabeth Ystenæs - NOA Jury member 2020Robert Kron - NOA Jury member 2020

Winners 2019

Best Sales Person

These sales persons have a high skill set, great clinical expertise and they give a great customer experience

The Winners Are:
Denmark – Susan Kjeldberg, Kontaktlinse Instituttet, Aarhus
Finland – Satu Kervinen, Helsingin Optiikka, Helsinki
Sweden – Helena Heidenborn, Smarteyes Jönköping City
Norway – Vera Margareta Havn, Carisma Optikk Grue, Kirkenær (representant accepting the award)

Best Independent store

These stores really take it to the next level in their local market.

The winners are:
Norway – Optiker-K Ski, Ski
Finland – Optikko Arvola, Helsinki
Sweden – Tells Optik, Visby
Denmark – Kontaktlinse Instituttet, Aarhus

Best Store – Multiple Practice

Inspiring store concepts, working through multiple channels combined with cutting edge retail innovations where some of the reasons these great stores won!
Sweden – Holmquist Optik Synsam, Örebro
Finland – Instrumentarium Itis, Helsinki
Denmark – Lous Nielsen, Grenaa
Norway – Synsam Mojord & Thoresen, Fredrikstad

Best Optician

The clinical expertise and know how of these winners are remarkable, truly impressed with the dedication and high level of engagement with these professionals.
Sweden – Anna Rosendahl, Ringdahls Optik, Stockholm
Finland – Jarkko Vilén, Optinäkö, Turku
Norway – Mette Finnebråten, Sola Optikk, Sola
Denmark – Anja Karlsen, Kaj Jensen Optik, Hirtshals (A colleauge accepting the award)

The Winners 2019

(Click on the image to make it bigger)