This year’s winner, work in a structured way to offer contact lenses to all customers and have a clear focus on Myopia Management. Their dedication and hard work made it possible to increase their contact lens sales, despite lock down and in general tough market conditions during Covid-19. The store puts the consumer first and have adopted their business to meet consumers’ needs of convenience, service and professional support. This year’s recognition for the Nordic Optical Award in the category Best Store – Norway, goes to Interoptik Orkanger.
Store of the year, Denmark
Kontaktlinse Instituttet, Aarhus
This year’s winner has managed to increase their contact lens business despite the Covid -19 pandemic, the recipe for success has been a clear strategy to reduce the number of drop-outs by increasing communication and meeting customer needs. The store has really focused on understanding their customers and they offer a 360 approach, whether it may be for a new customer to the contact lens category or an experienced user. Their broad product and service offer is outstanding and set a new standard for the industry. What really defines this year’s winner is the dedication to each customer, the continuous improvements, and the professionalism in every detail. This year’s recognition for the Nordic Optical Award in the category Best Store – Denmark, goes to Kontaktlinse Instituttet.
Store of the year, Sweden
City Optik, Stockholm
This year’s winner has been extremely agile and flexible in their mindset and adjusted their strategy constantly. This, in order to support customers in the best possible way and at the same time provide a safe and inspiring environment for both customers and staff. With modern and smart communication and a service offering in line and above customer expectation, this store has continued to improve their already strong image as a trailblazer within the optical retail. This year’s recognition for the Nordic Optical Award in the category Best Store – Sweden, goes to City Optik Stockholm.
Store of the year, Finland
Helsingin Optiikka, Helsinki
This year’s winner succeeded to maintain its position as premium contact lens store in Helsinki despite Covid-19. The staff got trained with specialty contact lenses and improved overall contact lens awareness. Store even created their own contact lens service to keep loyal customers even more happy.
This independent store uses actively social media to promote their services. Every customer is always informed about possibilities to use contact lenses.
During Covid-19 store adjusted everyday work to meet the unusual situation. More flexible ways to meet customer needs were created, such as home delivery, messaging, and even virtual meetings with customers. The store tackled Covid-19 challenges with positive energy, training the staff and specializing to give even better service to their customers. This year’s recognition for the Nordic Optical Award in the category Best Store – Finland, goes to Helsingin Optiikka.